About Us

 

Welcome to the quirky world of Midwest Mindset Clothing Co., where we believe that every stitch tells a story (and sometimes a joke or two). Founded in 2024 by yours truly, Elena Marie, in the charming town of Bemidji, we’re all about celebrating the small-town vibes that make our hearts sing (and our flannels cozy).

We’re not just a clothing brand; we’re a cozy hug wrapped in fabric! Our small batch printing means that each piece is crafted with the kind of care that your grandma puts into her secret cookie recipe (you know, the one she never shares). Our hand-drawn designs capture the essence of the Midwest—think rolling hills, campfires, and the kind of sunsets that make you want to break into a spontaneous sing-along.

From our Cabin Quarter Zip that’s perfect for those chilly evenings at the local bar (where everybody knows your name), to our Camp Wandawega Throw Blanket that’s basically a portable cuddle, we’ve got your comfort covered. We’re all about that rustic Americana aesthetic, making sure you feel right at home whether you’re lounging indoors or adventuring outdoors (preferably with a s'more in hand and a friend or two).

So, come join our little community of cozy enthusiasts! We promise to keep things light, fun, and full of warmth—just like a good cup of cocoa on a snowy day. Let’s celebrate the Midwest together, one comfy tee at a time!